Brand Salience is an important but often ignored challenge for Marketers. Quite in contrary with what it seems to be, building a brand salience is actually a simple and easy task that can be carried out if you have an efficient market research mapped out that highlights the quantity of queries and the quality of products that most of the consumers look for. While a team of ours is busy with a thorough research on the current consumer trends in the market, simultaneously the other team maps out the branding strategy and the channels that the brand identity should be propagated through.